Dye Process
Eco Dyes of the future
We’re revolutionizing how we use dyes. This technology turns air pollution particles into water-based black ink, used to print our logo and text blocks in our latest capsule.
What Makes our Fabric Dyes?
The wood pulp is turned into viscose (a biobased man-made fiber), made through a process that recycles water.
Microcrystaline Fibers
To wick away moisture & preserve body heat.
Antimicrobial Agent
To reduce bacteria & microbes.
UV Protector
To filter harmful sun rays.
High color fastness for durability

The manufacturing of ECOVERO Viscose fibers generates 50% lower emissions and water impact compared to generic viscose. According to Higg MSI tools, CO2 emissions and fossil resource are aproximately half that of the industry average.

n addition to maintaining a highly efficient usage rate, we clean up the water we use before returning it to nature.

Made using an Eco-Friendly Manufacturing Process

The wood pulp is turned into viscose (a biobased man-made fiber), made through a process that recycles water and reuses the solvents used. This creates less waste and results in a fiber that biodegrades in water, landfills and composting environments.

Our natural and renewable raw material, wood and pulp, come from certified and controlled sources derived from sustainably managed forests. The non-profit environmental protection organization Canopy has consistently ranked our viscose among the best for the use of sustainable wood and pulp sourcing practices.

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It's high time we right the wrongs of the clothing industry. At Welles, we're committed to the pursuit of better—always innovating, always giving, and always improving for people and planet.